Southern Web Announces Rebrand, Changes Name to SiteCare

This rebrand supports the company’s ongoing mission to provide clients with digital strategies that amplify brand exposure and increase traffic, leads, and sales.

Southern Web, an industry leader in WordPress maintenance and lead generation services, is thrilled to announce that the company and all subsidiary brands, including WP Site Care and Firing Squad, will begin operating under a new unified name, SiteCare, effective immediately.

Southern Web’s journey to rebrand itself and its subsidiaries into SiteCare is the culmination of several strategic acquisitions and years of careful planning and business forecasting.

The story begins in 2005 with the creation of Southern Web, an Atlanta-based digital agency founded by former CNN web developer Drew Barton. While originally just a web design firm, the agency steadily grew as it began offering digital marketing services, including search engine optimization, pay-per-click management, email marketing, and more.

In 2018, Southern Web acquired WP Site Care, a WordPress maintenance and support agency founded in 2012 by respected WordPress aficionado and current SiteCare Vice President of Technology Ryan Sullivan.

The summer of 2020 marked yet another milestone for Southern Web with the acquisition of Firing Squad, an email lead generation company based in Cape Town, South Africa, and founded by entrepreneur Jason Bagley.

These two major acquisitions expanded Southern Web’s scope of services and client rosters and transformed the company into a global, remote workplace composed of more than a dozen full-time team members spread across five time zones and three continents.

“With such phenomenal growth over the past couple of years, we realized our name did not represent our global reach — a full rebrand was the appropriate next step. Consolidating our multiple service lines under one common moniker simply made sense,” Barton explains. “As our expertise has evolved both beyond the United States and beyond the WP Site Care brand, we embraced our trademark ‘SiteCare’ because it fully encompasses the essence of what we do here — whether it’s your WordPress site or your sales funnel, we help you optimize it.”

There’s no doubt that 2020 has been difficult for many businesses across the globe. As more businesses seek out professional partners to manage and grow their digital assets, SiteCare is pleased to provide a “one-stop-shop” experience. From WordPress maintenance packages to POI-focused lead generation strategies, SiteCare offers everything a business needs to survive and thrive.

SiteCare’s focus services areas are two-fold:

  • WordPress maintenance and support services, which include managed WordPress updates, managed web hosting, a development team, and emergency site support when clients need it most.
  • Lead generation services that help businesses grow online, reach new customers and increase their leads and sales. These services include search engine optimization (SEO), content marketing, email marketing, email lead generation, pay-per-click (PPC) management, and social media marketing.

SiteCare also offers a one-on-one website consulting program called SiteCoach, which empowers business owners with actionable insights and strategies for increasing revenue through technical website improvements and ROI-focused digital marketing.

Want to know more about our services? Start a conversation today by emailing

Drew Barton Avatar
Founder & CEO

2 min read