We couldn’t tell you how many web pages we’ve seen drop in search ranking simply because the title tag was missing or the page lacked a compelling meta description to entice clicks from visitors to the website.

So, if you want potential customers to find your website easily, you’ll want to check on the state of your on-page SEO. But what are meta titles, meta tags, and meta descriptions? We find out. 

What are Title Tags?

A title tag is an HTML (coding) element that specifies the title of a web page to search engines. It shows up in three key places: 

1. It appears in the clickable headline for the search engine results page (SERP).

2. When someone visits your page, the title tag is displayed at the top of their web browser window and acts as a placeholder. This works especially well when there are several browser tabs open, so your users can always find your page.

3. Social media networks like Facebook and Twitter will use your title tag to determine what to display when the page is shared. 

Top Tips for Writing Title Tags

The title tag of a web page is meant to be an accurate and concise description of a page’s content; essentially, it’s a first impression for users visiting your page from an organic search.

Title tags in SEO are as important as in titles in a monarchy. In the same way they help identify royal family members’ order and significance within a state, title tags inform search engines and potential visitors about each web page. They also tell search engines how to display web pages in users’ search results.  

While there isn’t a specific length for title tags, most browsers display 50-60 characters, meaning we try to shoot for 60 characters or fewer. Because what search engines display is based on screen width, the number of characters matters less than what “fits” on the screen.

When it comes to writing titles and descriptions, our team keeps these things in mind:

1. Writing titles that don’t truncate (get cut short on SERPs because of space) is an art form. Finding the blend of accuracy, specificity, keyword focus, and character spacing takes practice and work. 
2. Every page needs a unique title – even if you have a site with hundreds or thousands of pages.
3. Keywords must come first. We know that users skim and scan headlines, so most users will only see the first couple of words in your title tag. As a result, we want to put the most important keywords up front and center. 
4. Leverage your brand. If you have a well-known brand or are the authorized retailer of something specific, use that brand at the end of the title to get organic, brand-focused traction. 

What are Meta Descriptions?

Much like titles, meta descriptions are an essential component of your on-page SEO, although in a less direct way than your title tags. While your titles are known to be a ranking factor for Google and the other search engines, meta descriptions aren’t (an announcement from Google back in 2009 explained why). However, meta descriptions are crucial for setting user expectations and explaining what each web page is about. 

As we can see in the meta description below, readers can expect to learn about a chocolate cake recipe that only uses one bowl – a score for cleaning up afterward! – and can be made without gluten, dairy, or eggs (which will appeal to vegans or anyone with dietary restrictions).

It’s one of the primary factors influencing a page’s organic click-through rate, impacting your page rankings. Users evaluate the meta descriptions to determine if the page is relevant to their search query and if they want to visit the site. 

Top Tips for Writing Meta Descriptions

Meta descriptions can “technically” be any length, but as with your title tags, they typically can be truncated in search results snippets to about 150-160 characters. Therefore, it’s best to keep meta descriptions long enough to be descriptive but short enough to avoid truncation. 

Other things a meta description has in common with title tags: 

• It also appears in your social media shares as the description. 
• It should also include a focused keyword at the front of the phrase.
• It should leverage your brand if that provides a legitimate benefit. 
• Every page needs a unique description – even something like a “Contact Us” page. 

Those two HTML elements collectively present a vital component of your website. Still, at the end of the day, the most important aspect to remember is having high-quality content that focuses on users’ needs and satisfaction. We need titles and descriptions to entice users to get to our sites, but the relevance and authority of each page’s content establish its rankings. 

Have you checked to see if you have all your title tags and meta descriptions? If you need assistance with your on-page SEO efforts, contact our team for help.

The post What’s on Your Page: The Importance of Title Tags and Meta Descriptions appeared first on WordPress Support & Optimization Specialists.

Images

Images on your website contribute to search engine optimization by boosting user experience, but search crawlers can’t see images as humans do. Search engines have to be able to understand photos and illustrations without looking at them, so following these steps is crucial in helping crawlers understand your website:

1. File Name

Keep file names simple and descriptive, and utilize focus keywords when possible. Many images automatically save with a title of random numbers and letters, such as “T239875_82.jpg”, which doesn’t help search crawlers understand the image’s meaning. When saving images for uploading to WordPress, rename the file so it describes the meaning. For example, if you add a photo of a dog on a walk to your dog walking website, the title might be “dog-walking.jpg” or “dog-on-a-walk.jpg.”

2. File Size

The overall size of your image files impacts site speed, and search engines penalize too large files. Too large images will slow down your website’s load time, negatively impacting user experience. The ideal file size for search engine optimization is 100 kilobytes (kB). The easiest way to ensure your image file sizes are optimized for search engines is to utilize a plugin like Imagify to automatically compress images without losing quality.

3. GIFs

Since the optimal file size for website images is 70 kB, GIFs aren’t the best choice for search engine optimization. While they’re technically images, GIFs are animated to move like video. They require substantial file sizes, which slows down your website. Ultimately, Google would rather see a small video than a large image file.

GIFs can also detract from user experience; their automatic repetition distracts readers’ attention and makes a page harder to read. A better alternative to a GIF is using a video file. 

4. Video

Video files are much smaller than GIFs and less distracting for users. SiteCare’s development team usually sees about a 90% reduction in file size when converting GIFs to MP4 video, so swapping out GIFs for video hugely increases site speed.

Video quality is also exponentially better than GIF quality; GIF formats only support 256 colors, whereas video supports over 16 million. We strongly recommend using the highest-quality option if you include large media files on a site.

Optimize Your Website Media

If you’ve been running a website for a while but have never thought about aligning media with SEO best practices, getting everything optimized might feel overwhelming. Luckily, SiteCare is here to help. 
Our team of SEO experts makes it easy to audit your website’s current images and videos, then make any necessary changes for search engine optimization. Contact us today to find out if your site’s media negatively impacts your search rankings or user experience.

The post 4 Steps to Optimize Your Media appeared first on WordPress Support & Optimization Specialists.

Regularly auditing your WordPress site’s health and the effectiveness of your marketing and Search Engine Optimization (SEO) strategies is essential for making the necessary optimizations to ensure growth. We recommend conducting a technical SEO audit, scheduling a competitor analysis, and thoroughly reviewing what you did in 2022 to ensure you are on track.

• Did you set SMART marketing goals in 2022 and achieve them? What were the results?
• Have web traffic and conversions increased over the last twelve months? 
• Where do you stand from a site-speed perspective, visibility in search, or share of voice on social? 
• How have your email subscriptions and engagements grown?

The answers to these questions can provide a barometer of success and help indicate your progress toward your goals and priorities in the new year.

Here are four additional steps to consider when assessing your website’s health, usability, and visibility in search.

Step 1. Ensure your site’s speed and framework are optimized

Many avoidable errors can cause your WordPress site to slip in search engine results; it’s important not to miss business opportunities because of them. For example, your website’s performance – how fast it is – is essential to your customer’s user experience (UX) and how Google ranks your site. A webpage should take no longer than three seconds to load. Any more, and you risk losing customers and revenue. Google provides grades based on webpage speed performance score, which will give you an idea of whether or not your website is achieving its peak performance. Once you have that, you can outline clear steps to resolve any issues.

Aside from speed testing, Google analyzes every element of your page’s performance, from broken URL links to missing descriptions on images. But the good news is that a technical SEO audit and WordPress health check will assess everything from your site’s loading time, security, and accessibility to where you can make essential SEO improvements. Fixes from an SEO audit will ensure that every web page complies with Google’s guidelines, so your website won’t be penalized by the search engine. 

Step 2. Optimize your site’s UX with a clean navigation menu

We see businesses make this damaging mistake all too often: having a cluttered navigation bar. With too many choices and dropdown menus nested inside other dropdown menus, visitors can be overwhelmed and struggle to navigate through your site. 

As a rule of thumb, keep your menu items at six or under, and avoid dropdown menus unless absolutely necessary. If you’re struggling to cut items from your menu, consider removing the “Home” link – most users these days know that they can click on the logo to navigate back to the homepage.

A high-converting homepage must also have a “brand bio” statement. Visitors are confused by sites that are missing brand bio statements, and they could ultimately take their business elsewhere. Plus, your brand bio is your business profile, and you never want to leave your visitors searching for that kind of crucial information.

Your brand bio is a couple of sentences that answer at least three of these questions:

• Who are you?
• What do you do?
• Who do you serve?
• Where are you located?

SiteCare’s brand bio, for example, reads, “SiteCare is the all-in-one WordPress maintenance and digital marketing solution for businesses looking to grow.”

And the best place for your statement? Above the fold on your homepage (what you see before scrolling down), whether on mobile or desktop. 

Step 3. Ensure your CTAs are correctly placed and effective

A call to action (or CTA) is a button or link on your website that prompts a user to take action. Your CTAs are important web elements because they tell users where to go next to find the information they need, get in touch with you, or make a purchase. And that’s the purpose of your website – generating and converting leads!

Some general examples of CTAs are:

• Schedule a Call
• Book an Appointment
• Shop Now
• Learn More
• Get in Touch

First, you must ensure that you have at least one CTA above the fold on your homepage. For example, that CTA can be in the top right corner of your navigation bar or under the “brand bio statement” mentioned above – or you can have a CTA on both.

There should also be a CTA button at the bottom of each page prompting users to contact you, shop your store, sign up for your newsletter, or navigate to another page with more information. Never leave users abandoned at the bottom of a page without telling them what to do next!

Step 4. Test if your site is mobile-friendly

Over half of all website traffic originates from mobile devices now. So, you could lose half of your target customers if your website isn’t optimized for mobile. If you aren’t sure how your website is performing on mobile – how “responsive” it is – try running your URL through Google’s Mobile-Friendly Test.

This free tool shows you how easily a user can navigate your website on a mobile device. It offers a screenshot of how a page on your website looks to Google on mobile. A list of any mobile usability issues your site might have gives you a clearer understanding of what fixes are needed. Simply paste your website link into the tool, and in less than a minute, you’ll have actionable steps you can take to make sure your website is optimized for mobile. 

Remember, using Google as a first step quick fix is fine in this instance, but it’s best to perform an SEO audit to ensure your site is truly responsive.

So, is your website ready for the future?

Successful websites that truly work for your business don’t happen by accident. If you’re dealing with a DIY website or one that hasn’t been updated recently, it’s time to level up and invest in your online presence. 

SiteCare has been helping companies optimize their WordPress websites through SEO audits and WordPress health checks for over a decade, and we pride ourselves on the results. If any of the above steps made you think that your website could fall short, then you’re probably right. Speak to one of our team members about an audit, and we can start the journey of taking your website to the next level.

The post How an Audit Prepares Your Website For the Future appeared first on WordPress Support & Optimization Specialists.

According to a recent study on Statista, there are nearly 290 million cellphone users in the US. Of these users, 46% of them are on their mobile phones for five to six hours a day, and an additional 11% spend seven or more hours on their phones daily. That’s a ton of time on social media, game apps, search engines, and websites like yours!

The numbers above should lead you to one conclusion: having a mobile-friendly (aka “responsive”) website is imperative for online success. This means optimizing your site for shorter load times, writing content for a mobile user’s attention span, eliminating pop-ups, and, of course, cleaning up a cluttered layout.

Here are three additional reasons why you should care about how your WordPress site performs on mobile.

1. Mobile sites drive eCommerce

The faster and easier your website is for online shopping, the better sales conversions you’ll see; a fast, clean website can significantly increase revenue. This cannot be stressed enough, as a study conducted in 2021 showed that 41% of people used their smartphones to shop, a figure likely to rise. In short, an updated user interface provides a smoother and more reliable shopping experience for your customers and is great news for your bottom line!

2. Consumers are increasingly impatient

It’s no secret our culture is becoming more impatient. I am no different! If a web page doesn’t load quickly enough for me, I bounce. The same is true for millions of other online users. The frustration and sense of urgency caused by a slow website can cause searchers to turn away, discouraging Google from ranking your page higher, which leads me to my next point.

3. Google prioritizes mobile indexing

The key to getting found by users online is to get indexed on Google — without this step, there’s no chance of organic success. Many people prioritize using their mobile devices over desktops for online searches, and as a result, Google has stated its preference for mobile indexing here. I recommend reading more about the top tips for mobile-first indexing.

How mobile-friendly is your WordPress site?

Do you need to dish out cash for a web designer or marketer to redesign your site? My answer is vague but true: it depends.

Start by running a Page SpeedInsights test and a mobile-friendly test. You can also check your Core Web Vitals for page speed insights and overall performance recommendations. If you aren’t liking the results, it’s time to either invest in an agency or learn how to optimize your site for mobile-friendly search yourself.

SiteCare’s professionals can assist you at every step of your mobile optimization journey and ensure that you get the best possible results. Let us know how you’d like us to help you optimize your WordPress site today.

The post Why Mobile-Friendly Websites Matter appeared first on WordPress Support & Optimization Specialists.

Gunning for top billing on search engine results page (SERP) rankings can seem like a quixotic pursuit, but there is a method to the internet’s madness. By learning which WordPress tasks and tidbits propel websites to the top of the hierarchy, your site can give SEO victors a run for their ranking and summit the most coveted SERP positions. 

What Does Google Look for to Determine SEO Rankings?

As the leading search engine, SERP rankings are overwhelmingly determined by Google. But what factors does Google consider when deciding who ranks where?

Note: If you already have a solid understanding of SEO ranking factors and want to fast-track to our WordPress SEO Checklist, scroll down to our section on “WordPress SEO Priorities.”

Google relies on a proprietary artificial intelligence system called RankBrain to evaluate user searches and sort the results they display. Since RankBrain was introduced, outré “SEO hacks” —like keyword stuffing and reams of page tags—no longer work to artificially bolster rankings. Nowadays, sites are indexed based on performance, content, and their relevance to user intent. 

While SEO today is a much more honest competition, Google intentionally keeps RankBrain’s inner workings sphinxlike. The algorithm is continuously adjusted, and it can be tough for publishers to crack the code.

That said, we do have a few clues as to how RankBrain picks their top contenders. According to Search Engine Journal, the top 5 factors influencing SERP performance are:

1. On-page optimization
2. High-quality content
3. Page experience and speed
4. Mobile-first design
5. Internal and external links

If you’re here to make off with some quick-and-dirty SEO hacks, we hate to break it to you, but there’s no cheat code for the sophisticated sorting hat that is RankBrain. 

Earning a spot in the SERP pantheon takes deliberate, diligent, and perpetual effort. WordPress provides all the tools you need to surge up the rankings ladder at a steady pace—and thankfully, many of them are available for free.

WordPress SEO Priorities

Mastering WordPress’s site setup and configuration is one of the most effective initiatives you can deploy to improve your site’s ranking. These techniques fall into five key categories: 

• [#1] Site health and updates
• [#2] Site settings
• [#3] SEO-friendly and performance-optimized theme
• [#4] Site architecture
• [#4] Mobile optimization

Properly configuring your site will make your ongoing SEO management tasks significantly less time-intensive and establish the foundation for long-term SERP success.

#1 Site Health, Updates, and Settings

When you’re just beginning to build a new website, it may be too early to optimize your content for SEO. To that end, your first order of business is to:

• Partner with a reliable hosting provider – The more reliable your hosting provider is, the better your site will perform with visitors. In our experience, there are three flagship providers who are exceptionally dependable in their support, performance, and tenacity as hosts:
  • WP Engine
  • Pagely
  • Kinsta

• Run the latest PHP version – The more current your PHP, the better your website will run for users. The latest PHP version is 8.1, so be sure to make it your site’s lingua franca to optimize performance speeds

• Install a TLS or SSL certificate – A Transport Layer Security (TLS) or Secure Socket Layer (SSL) certificate secures and encrypts communications. These certificates are available from certificate authorities (CA) and require minimal information to acquire. They’re crucial for obtaining an “HTTPS” web address, which tells visitors—and Google’s SEO ranking algorithm—they can safely visit your site.

If you’re migrating an existing site to WordPress, you’ll want to use the Site Health screen—located in the navigation bar on the left side of your dashboard—or a dedicated Health Check plugin. 

These tools will inform you of any necessary fixes preventing you from maximizing performance, availability, security, and SEO results. Once you’ve built your new site, be sure to periodically monitor your site health for ongoing maintenance. 

#2 Site Settings—Readability and Permalink Structure

You’ll find one of the most important SEO settings by navigating to “Settings” in your left-hand navigation panel and clicking “Reading.”

This “Reading” setting ensures that Google and other search engines can index your site. However, if you’re in the early stages of page building with WordPress, you may want to hold off enabling it until more content has been published.

Next up is your “Permalink structure,” which refers to the entire website address found in the browser’s address bar. 

WordPress’s default permalink uses a simplified structure that’s not (truth be told) the most SEO-friendly. To optimize, you’ll want to use one of two permalink configurations:

• Post name – E.g., https://yourwebsite.com/sample-post/
• Custom structure – E.g., https://yourwebsiste.com/category/sample-post/

Regardless of which permalink structure you start with, WordPress will automatically update them if you change your mind later on.

#3 Choosing a WordPress SEO Optimized Theme

Site themes can be a tricky balance to strike. 

Yes, you want to ensure that your theme is on-brand and captivating to visitors—but clunky code or laggy functionality will just wind up slowing things down. And when it comes to SEO, technical performance demerits will cost you (heavily).

To that end, WordPress has 1000s of themes to choose from, making it tough to determine which templates offer the best performance. Fortunately, Search Engine Journal highlighted several criteria you can use when choosing your theme. Make sure you find one that:

• Is mobile-friendly
• Integrates with most plugins for extensive functionality additions
• Passes a “clean code” check from the “Theme Check” plugin, which facilitates faster:
  • Load times
  • Google crawl speeds and updates (e.g., page ranking assessments and updates)
• Supports multiple browsers, which can be checked on “Power Mapper”
• Simplifies page building by leveraging the native Gutenberg WordPress editor
• Is updated regularly to ensure continued integration optimization and functionality

On the other hand, beware of “kitchen sink” WordPress themes that promise to do it all, as well as themes that rely heavily on page builder plugins.

Ideally, your theme choice—like your hosting provider—is a one-time decision that sets you up for WordPress SEO success moving forward. If you need a bit of guidance with your decision, contact us for a free theme consultation for your new website.

#4 Site Architecture—Organization, Categories, Menus, and Breadcrumbs

There aren’t many actionable items regarding your site’s architecture in the initial stages of development, but it’s paramount to draft a rough sketch of your Categories and their hierarchy. 

This will help guide your page-building efforts and create organizational integrity from the outset. As you continue building your WordPress site, you’ll want to periodically check the page organization to ensure it adheres to the architecture you’ve outlined—or whether that architecture needs to be adjusted. 

Establishing an intuitive and navigable site structure will help boost SERPs when Google indexes your site. It also helps improve “dwell time” (i.e., how long readers remain on your page), a metric Google uses to determine how much value you’re giving your visitors.  

You also want to build out a robust internal linking structure that directs visitors to other pages, especially if they’re looking for supplementary information on a specific term, concept, event, or mention (we’ll break down internal and external links further below). 

When you’re organizing your WordPress site’s structure, you want to utilize (in hierarchical order) your:

• Homepage
• “Categories” for broad groups (e.g., Services/Products, Blog, About Us)
• Pages

Your website’s menu should reflect this hierarchy to ensure that your visitors can seamlessly find what they’re looking for. The site’s navigation should never invite confusion. 

Additionally, you can configure “breadcrumbs” for on-page display to help them backtrack through the hierarchy (e.g., Blog>June 2022>Blog Title).

For the most seamless navigation, be sure to add “tags” to each page you publish. Doing so allows visitors to search and filter according to those associated with individual pages.

#5 Mobile Optimization and Responsive Design for WordPress Sites

Last year, mobile devices accounted for roughly 54% of all web traffic. So to rank well on search results and provide visitors with an optimal experience, you’ll need to keep mobile optimization and responsive design at the top of your priorities. 

To rank well on SERPs and provide visitors with an incredible experience, responsive design—or a website’s adaptability to a variety of device screens and browsing window sizes—needs to be holistic. 

Choosing the right theme is the first step in establishing whether or not your WordPress site will render beautifully on an array of mobile devices. After that, make it a point to:

• Simplify menu navigation
• Minimize pop-ups—quantity and size
• Compress images or delay their loading until they’re on-screen (to reduce latency)
• Consider enabling Google’s “Accelerated Mobile Pages” (AMP)
• Regularly check your mobile optimization with plugins or Google’s MF test

Ongoing WordPress SEO Tasks

The SEO priorities detailed above are only “more important” because they should be determined when laying the foundation of a WordPress site. They’re the configurations and settings that largely determine WordPress’ automations and prepopulated information.

Think of the initial priorities as the “foundation layer” and what we’re about to walk you through below as the “application layer.” 

That means that the rest of your SEO efforts are cumulative—still incredibly important, but they’ll be less intensive if you can implement them over time. Overall, they include: 

• [#1] On-page and pre-publishing tasks
• [#2] Regularly publishing engaging, SEO-optimized content
• [#3] Adding SEO plugins for content
• [#4] Curating your content with updated information
• [#5] Adding images and alt. Text
• [#6] Refining site structure and organization with internal and external links
• [#7] Promoting your website

[#1] On-Page and Pre-Publishing SEO Tasks

As with many endeavors requiring steady, ongoing effort, it’s easier to adopt sound SEO habits when first building your site pages than to retroactively perform updates. 

Spending an extra 10-15 minutes on a quick pre-publishing SEO checklist will save enormous time in the long run. So before you push your pages live, be sure to confirm you have relevant and consistent content for the following fields:

• Title tag – The page title search engines will display on their results pages

• Meta description – The snippet providing more context below the title tag

• Permalinks/URL slugs – Your permalink structure will prepopulate based on your configuration, but you may want to customize them per page before publishing (e.g., removing hyphens and conjunctions)

• Categories and tags – To establish site hierarchies and simplify navigation

At the bare minimum, each page should include this data. Thankfully, WordPress provides easy-to-find fields at the bottom of the page builder to do so. 

There are also set locations to provide “excerpts,” which can display as direct answers to questions searched on Google and additional information about a page that might influence your internal linking structure (see #6 below). 

[#2] Publish Engaging Content—Relevancy, Frequency, and Thoroughness

Your on-page SEO efforts must be accompanied by high-quality content, which you can curate by adding new blog posts and pages to your WordPress site. 

When you do, be sure to structure each section’s header based on an intuitive hierarchy—and only use one H1 so that Google clearly recognizes the title of the page.

Length plays a factor in how your blog articles rank, but topic relevancy, posting frequency, and information thoroughness will affect your SERP performance even more. Short pages can rank highly if the content is robust.

Further, you don’t have to publish new articles daily. It’s more important to find a frequency that works best for your company’s schedule (e.g., weekly, monthly). To that end, Google will recognize that newly published content and reward you with higher placement.

[#3] Add an SEO Plugin for Content

Among the thousands of WordPress plugins available, some SEO guides will help you write content likelier to rank higher on search engines. The free version of SEO plugins, like Yoast and AIOSEO, can provide everything you need to perform basic SEO content optimization.

Technically, adding an SEO plugin should be one of the first implementations alongside the SEO priorities outlined above—you’ll be interacting with the plugin every time you build a new page and write more content for your WordPress site.

These SEO plugins remove a substantial amount of guesswork from writing and publishing SEO-optimized pages, allowing you to quickly build a site-wide content foundation that will likely rank higher upon your first or next indexing.

These plugins will automatically fill or suggest titles, metadata, and more to help streamline your pre-publishing checklist, along with providing scores on readability and optimal keyword presence. They also offer streamlined social media post formatting and publishing.

Between your initial indexing and developing sound SEO habits, SEO plugins offer a headstart as you endeavor to achieve first-page rankings.

[#4] Updates and Evergreen Content

In addition to posting frequency, periodic page updates affect how Google ranks your site. When Google recognizes page updates during each indexing, it acknowledges your active curation efforts to keep the on-page information relevant to your visitors.

Sometimes page updates are as easy as 1-2-3. 

For example, suppose there’s an upcoming event relevant to your company’s audience. On the same web page, you could announce it, then later update that published content with more information as it becomes available (e.g., schedules, venue changes, an image gallery).

However, these pages might be difficult to update in perpetuity, as they’re specifically relevant to set dates and times. Pages covering news, trends, and events like this are considered “timely content.”

In contrast, you also want to ensure your WordPress site contains pages with “evergreen content”—or information that remains relevant regardless of when the initial publishing occurred. These types of pages provide an opportunity to periodically make minor updates that further boost rankings. Examples of evergreen content include:

• Your “About Us” pages
• “101” or “What is?” blog articles and similar primers for unfamiliar audiences
• Everyday advice

[#5] Images and Alt. Text

Alongside written content, you want to enhance your pages with images. Not only do they engage visitors, they’re another consideration that Google accounts for when crawling and indexing your site. 

To that end, on-page images reinforce topic relevancy and help you rank well for image searches. And when building pages with images, there are some essential to-dos to remember.

Every time you upload a new image into your WordPress image library, be sure to provide a title and alternative text (“alt. text”). If images fail to load, alt. text will appear in their place, preserving site performance during indexing.

Descriptive names and alt. text help Google build new associations based on people’s searches and are far more likely to place top results for a relevant topic.

These tasks don’t take much time after each image upload, but adding them retroactively can be a massive hassle. Additionally, providing specific image names allows you to search for those you’ll frequently reuse across your site.

[#6] Internal and External Linking

Links embedded in your content can bolster site authority, especially when they direct to robust, highly regarded pages. And when it comes to this practice, links are typically divided into two categories:

• Internal links – Directing visitors to another page on your website (or an “anchored” location somewhere else on the same page)

• External links – Directing visitors to another website’s page

Internal links demonstrate an easily navigable site and a deep repository of relevant information. WordPress makes it easy to add them by searching for page names rather than forcing you to remember—or find—the exact URL.

External links also help SEO performance, but the most coveted are “backlinks” that direct visitors on other sites to yours (essentially having a traffic hub that’s linking out to your brand). 

Backlinks can be created with SEO strategies utilizing “third-party placement”—like thought leadership pieces or interviews hosted on other publications. 

The more you publish authoritative, relevant, and informative content on your site, the more backlinks you’ll generate—other sites will want to link to yours or cite your authored content.

[#7] Promotion—Social Sharing for Organic Boosts and Paid Placement

Lastly, when it comes to content, if you aren’t self-promoting across your social media channels, you’re doing yourself a major disservice. You can promote your SEO-optimized pages at no cost by posting from your own handles to help drive organic traffic to your site.

When Google sees high volumes of organic traffic, it ascribes greater domain authority to your site, giving a lift to your SERP rankings. Social media sharing is a way to potentially climb a few more spots further up on Google’s results.

Alternatively, you can create a budget for promotion, with search engine social ads linked to specific keywords or interests. 

Utilize Straightforward and Simple SEO Strategies with SiteCare

Adhering to a diligent SEO strategy with the accessible efforts outlined above will help any website gradually perform better with its SERP rankings. 

Alas, significantly bolstering your site’s SEO requires expert insight into various nuances, keywords, and changing algorithmic criteria that determine where you rank.

Anyone can start improving their WordPress site’s SEO, but SiteCare is here when you want to elevate beyond the basics.

Our team of WordPress experts will help you manage your site on the backend while providing data-driven SEO advisory ranging from suggested keywords to implementing structured data on every page and beyond.

Contact us today to start climbing SERP rankings with haste.

The post How to Improve WordPress SEO – The Accessible Basics appeared first on WordPress Support & Optimization Specialists.

Google announced its plans to retire Universal Analytics, replacing it with Google Analytics 4 (GA4) by July 1, 2023. All Universal Analytics properties will no longer collect data beginning on that date.

Individuals and businesses that wish to keep using Google Analytics to track their metrics after these dates will have to switch to Google Analytics 4. 

Making the Switch to GA4

Google has made a lot of updates to its Analytics program over the last two decades. And unlike previous updates, Google will no longer support older versions of their tracking code with each new release.  

So, why is Google dropping Universal Analytics? 

Google is changing the way it collects and processes user data. In short, it’s a massive change. 

With Universal Analytics, Google primarily depended on cookies and user sessions to collect data. As technology has evolved, this methodology has grown to be outdated, inaccurate, and invasive of some countries’ privacy protections.  

With GA4, however, the approach is different. Instead of depending on cookies and browser sessions, GA4 uses events to capture data and deliver that information on the analytics dashboard. And unlike in Universal Analytics, GA4 does not store users’ IP addresses. 

Benefits of migrating to GA4

• Cookieless data collection and better privacy controls
• Better access to predictive insights
• Data-driven attribution can lead to more accurate ROI calculations

What Next?

The move to GA4 is inevitable. And, it’s best to begin planning early so there’s no interruption to your analytics tracking.  

To make the transition smooth and seamless, we recommend approaching the transition as a phased process. 

And it’s important to keep in mind that historical data will only become available once you implement GA4 on your website and applications.  

Our Suggested Process:

To help ensure a smooth transition to GA4, we recommend:

1. Develop a plan to handle the migration
   Before beginning the process, determine what needs to be measured and why before implementing GA4. Get external help from SiteCare if you believe your team needs assistance.   
2. Understand your customers’ behavior and preferences
   Study your customers’ behavior and preference across different touchpoints to help get the most out of GA4.
3. Set up GA4 on your website and applications
4. Know your privacy limits
   Breaching your users’ privacy can lose their trust in your company and potentially incur legal consequences. Fortunately, GA4 offers lots of privacy controls. However, knowing your privacy limits and your government regulations is still important. 
5. Create an implementation plan
   Once you have determined the metrics you want to track, the next thing you will want to do is to document the steps to track them. 
6. Testing
   You want to be sure that GA4 is working as it should when implemented on your properties, and the best way to do that is to run tests to confirm the accuracy of the event tracking.
7. Train your team
   Adopting new technologies and processes can be a challenge. Provide a training session, informational guides, and videos to your team so they can understand what GA4 changes will mean for them.
8. Disable Universal Analytics
   Remove any legacy code and API connections to use GA4 once the tests and training have proven successful.   

We understand that Google Analytics is a critical part of the reporting for many of our clients. We highly recommend beginning the migration process as soon as possible to give your team the time to become comfortable with the new reporting and to avoid the last-minute rush to GA4. 

If you need assistance with the migration to GA4, please feel free to contact our team at hello@sitecare.com.

The post Google is sunsetting Universal Analytics appeared first on WordPress Support & Optimization Specialists.

Why is that? Most often, it comes down to an overlooked bottleneck in your SEO strategy: title tags and meta descriptions.

With clickable content in the lead, title tags are considered the second most important factor driving click-throughs to a website.

Without attractive and relevant website copy displayed on a search engine results page (SERP), potential customers could pass over your weblink – even if you obtain the most prominent search position. High-converting title tags and meta descriptions offer clear value to your priority customers and encourage click-throughs.

Find out how to maximize your title tags and meta descriptions to create a strong CTR and boost your website’s volume of organic traffic. 

Table of contents

• Best practices for SEO title tags
  • What is a title tag?
  • What makes a good title tag for SEO?
  • 5 SEO myths for title tags
  • A/B testing and title tags
• Best practices for SEO meta descriptions
  • What is a meta description?
  • How long should a meta description be?
  • How to craft catchy meta descriptions that stand out
  • How can I discover my target customer’s questions?

Best practices for title tags

What is a title tag?  

In technical terms, a title tag is a snippet of HTML that denotes your website or web page title. It tells the visitors and search engines what they can expect to find on the page. You might recognize a title tag as the visible headline entry that you click on a search engine results page (SERP) to visit a domain or navigate to an app. 

Google presents the first 50-60 characters of your title tag on a SERP, so you want a simple, clear, and easy-to-read headline that accurately describes your web page.

Search engines want to show entries that have high relevance to the user’s search query, so how your page or post is titled can have an extensive impact on your ranking. Plus, the title tag also appears at the top of your browser, and in social shares, bookmarks, and shortcuts, helping to reinforce online branding. 

What makes a good title tag?

A high-performing title tag generates clicks. Luckily there are several ways that you can craft your titles to help drive more traffic.

1. Include a question.

Title tags that include a question (who, what, where, when, why) enjoy a 14.1% higher CTR. Questions pique curiosity, and they often can directly relate to a customer’s pain point. Fostering emotional resonance with an issue and presenting a possible solution helps drive more traffic to your website. 

2. Keep your titles positive.

Emotions play an integral role in any marketing strategy, and you can use that to your advantage with upbeat title tags. Positive emotion delivers better results (good news spreads far faster than negative news) and can increase your CTR by 7%. 

3. Leverage long-tailed keywords.

Searches with long-tailed keywords enjoyed an immediate 3-5% bump in click-through ratings. Keywords are a central part of being crawled by a search engine and located on relevant client searches, so include your high-priority keywords in a title tag to help boost your ranking and customer action. 

4. Include your brand name.

Titles that include or at least reference their brand name perform better than non-branded tags, with the results multiplying the further up the SERP you are ranked (first-place entries with a brand name converted at 35% compared to non branded at 27%). Customers rely on brand trust when taking action through a sales pipeline, and if you have generated company goodwill, that can help increase the click-through rating of your title tag.

5 SEO myths for title tags

To help keep your title tags relevant to your customers, here are five common myths about title tags that have now been debunked: 

Myth 1: ALWAYS put your keyword in your title tag.

While leveraging your keywords can be useful, keyword stuffing can be just as detrimental. Search engines now understand conversational language and variations on a keyword; multiple keywords stuffed into a title tag can reach the wrong or unintended audience. Title tags do best when they are relevant to the user and clearly announce the purpose of your website. 

Myth 2: ALWAYS have your brand name at the end of each title tag.

To increase awareness, many companies started to input boilerplates at the end of title tags. The strategy can help select brands with their target relevance, but it has no guarantees to increase online customer traction. In many cases, you can receive a 20% CTR increase without a named boilerplate. Factors such as clickability, brand appeal, and brand relevance will determine whether you should include a boilerplate in your title tag.

Myth 3: Long titles encourage higher click-throughs.

You can fit more information in a longer title tag, but that does not translate to greater efficacy. Keep titles simple and direct. Title tags of 15-40 characters have an 8% CTR increase compared to long and overdrawn headlines. 

Myth 4: Using power words in your title tags improves click-through ratings.

Testing the use of power words (i.e., amazing, great, best, top) resulted in a 13.9% decrease in CTRs. Using too many power words can give the impression of salesmanship and untrustworthiness. A well-placed power word can create impact, but be sparing when and where you use it. 

Myth 5: The more emotional your title tag, the higher your CTR.

A positive and accurate message will help you connect with your audience, but over-the-top sentimentality can block your key messaging. Certain brands may benefit from negative sensationalism, but there is no direct increase in CTR in most cases. Test how much emotion is appropriate for you and your brand. 

A/B testing and title tags

An A/B test sends half of your audience one type of title tag and the other half a second type. With two different title versions, you can compare and contrast the results. If you make small, nuanced changes to already effective title tags and test them against two groups, you can locate which SEO and title tag practices fit best within your brand and target audience. The more A/B testing you perform, the more accurate your title tags will become, leading to an even better click-through rating.

Best practices for meta descriptions

What is a meta description?

A meta description is an HTML attribute that summarizes the content of a particular web page or app. It describes what a search engine or user will find if they click a headline entry on a results page. The HTML tag itself is around 155 characters, and search engines crawl that text to find relevant phrases that match a search query (search query keywords are bolded within the meta description for the user).

Above is an example of a meta description on a SERP for the Formula 1 (F1) site, inviting online users to “relive” their favorite F1 moments by clicking on the link provided to the 2021 F1 schedule. The description explains exactly what readers (and Google) can expect to find on the page if they click.

Meta descriptions also offer you more opportunities to add key information or “ad copy” that can help increase your CTR and gain more organic traffic. Pages with a meta description experience 5.8% more clicks than those that don’t, so there is a lot of value in including a well-worded snippet with your title tags. 

How long should a meta description be?

The recommended length of a meta description is between 150-160 characters, though they can be longer. You have no control over how much text the search engine shows (Google has used up to 275 characters before), but the accepted standard is 150.

The ideal length will vary for every unique webpage, but your snippet should be descriptive enough, drive value, and help generate clicks with 150 characters. The purpose is to offer compelling and supporting evidence of why a customer should click the headline — anything beyond that can cause distractions and confuses search engines. 

How to craft catchy meta descriptions that stand out

Putting together a good meta description has a lot to do with the behavior of your target audience, their pain points, and your unique selling proposition. Still, the following techniques are known to improve your click-through rating: 

1. Incorporate a call-to-action

While catching the reader’s attention and offering value hooks your prospective customer’s attention, you need to insert a call-to-action (CTA) to encourage a click. Online users will commit to doing something if the opportunity is presented to them (rather than searching for it themselves). A well-crafted CTA can be the very thing separating you from explosive CTR growth.

Take for example the description used for the New York Institute of Photography (NYIP) classes: the reader is invited to “view the selection of online photography classes” that the NYIP has to offer, with further encouragement that these online course can be completed at one’s own pace.

2. Don’t make false promises

Your meta description (and, more importantly, your CTA) should connect with what your user will find if they click through to your page. If you are offering a free trial, but the link sends your customer to your homepage, you have just created friction that could result in a quick bounce. Additionally, any half-truths or false promises will cause frustration in your customers and hurt brand trust. Ensure that each word in your snippet has clear, honest, and accurate information about what the searcher will find if they click your headline entry. Your title tag, meta description, and CTA should all have a level of marketing coherence, meaning they follow a logical and consistent flow.  

3. Solve the reader’s questions

Organic traffic comes from people typing search queries into a search engine. These prospects have a question that they need answering, and they want the search engine to provide the best solutions. The searched questions are almost always directly related to the customer’s pain point — if you can provide the answer, you have a far higher chance of creating a conversion. Craft your meta descriptions with the customer’s problem in mind, and demonstrate how your business can uniquely resolve that problem. 

How can I discover my target customer’s questions?

Keyword and client research can help you locate and understand the questions your target customers are asking. There are also several online tools you can take advantage of: 

1. Google Answer Boxes – Google takes snippets from highly-ranked SEO pages and offers them as direct answers to a search query. Whichever website helped answer the search question earns the featured snippet space. As you use keyword research and better understand your buyer personas, enter those search queries for yourself and view the ideal answers provided by Google. 
2. Ahrefs – Ahrefs has several high-level SEO tools that you can use to understand your target audience better. Input keywords, compare SEO strategies with leaders in your industry, or track your results page rankings with Ahrefs suite of resources.  
3. Quora – Quora allows users to ask questions within an open forum. You can search through topics related to your business and targeted keywords, and will most likely get a better understanding of what your target audience wants to know. Questions submitted on Quora are conversational and informal, and they have no search engine filters attached to them, offering you an accurate depiction of how potential customers think and speak. 
4. Exploding Topics – Exploding Topics indexes trends as they rise and fall online. Multiple browser extensions can compile popular search queries and keywords across several different SEO platforms. You can discover plenty of insights with this popular tool. 

With relevant headlines and supporting copy, you are sure to increase your click-through rating. Plus, search engines can better understand your website’s offerings and its unique selling proposition, which will help you rank higher on results pages.

If you need more information about how to craft title tags and meta descriptions, or if you need expert advice regarding a custom SEO strategy, contact SiteCare today.

The post The Importance of Title Tags and Descriptions: Going Beyond Just Ranking appeared first on WordPress Support & Optimization Specialists.

In this post, we’ll be talking about how to automate the creation of SEO titles and meta descriptions using the Yoast SEO plugin for WordPress.

If you already have Yoast installed on your WordPress site, you probably already know that this handy plugin and its many features pack a powerful punch. One of the coolest features it offers is the ability to create bulk templates for SEO title and meta descriptions based on content type (posts, pages, products, etc).

This feature essentially establishes a default formula for your titles and meta descriptions. I want to reiterate that the best practice is to write custom titles and meta descriptions for every single page or post, but there are a few scenarios in which setting a bulk formula is incredibly useful:

• If you’re working with hundreds or even thousands of URLs. For example, if you have an ecommerce site with lots of product pages, you may want to standardize your titles and meta descriptions so that you don’t have to enter them in manually each time you add a batch of new products.
• If you forget to add a customized title or meta description. Things slip through the cracks! It happens. If you forget to add a meta description to a brand new page or product, creating bulk title/meta templates ensures you have a default baseline to fall back on.

How to bulk edit SEO titles & meta descriptions with Yoast

First off, if you have Yoast installed, this bulk editor will appear in the dashboard under SEO > Search Appearance > Content Types. When you follow this path, you’ll end up at a page with dropdowns for each of your site’s content types (pages, posts, products, etc) that looks like this:

Now, imagine you’re a company that sells gender-neutral clothing for babies and children. You have hundreds of products that all need SEO titles and meta descriptions. Under “Content Types” in the “Search Appearance” section, you would select “Products” and create a template SEO title and meta description to apply to all of your products.

In the example above, you’ll see there are several snippet variables — the “Title” is your product title and the “Site title” is the title of your site (which is likely the name of your business). So, imagine the product title is “White Denim Overalls” — that phrase would be plugged in wherever the “Title” snippet variable appears.

Using a formula like this, the clothing company can ensure they’re including important sitewide long-tail key phrases (such as “gender-neutral clothing for babies”) as well as the keywords that are specific to the actual product (“White Denim Overalls”).

Limitations of bulk editing SEO titles & meta descriptions

Using a formula to create titles and meta descriptions in bulks is undoubtedly convenient, but keep in mind that your mileage may vary.

Let’s revisit the example of our fictional baby clothing company. If the product title is too long (“Organic White Denim Overalls for Toddlers”), you may end up with too many characters in your title and meta description.

That’s why it’s critical to check your work. To properly check your work, you would want to navigate back to the regular dashboard view of the specific content type your working with (i.e. page, products, posts, etc) and manually double-check the character length of all titles and meta descriptions created using a formula.

Thankfully, Yoast makes it easy to identify whether titles or meta descriptions have blown out of the recommended character limits — a green bar means your good while an orange or red bar means you need to manually rewrite.

By understanding the limitations of bulk editing, you can feel confident that you’re using this automated feature in ways that truly push your SEO forward — rather than holding it back.

Topic: Inbound Marketing

Ready to level up your technical SEO and WordPress Support?

The post How to Create SEO Titles & Meta Descriptions in Bulk appeared first on WordPress Support & Optimization Specialists.

The proper use of header tags in your WordPress blog not only makes your content more accessible to your readers — it makes it easier for search engines like Google to crawl, categorize, and index your content.

If you have any confusion regarding how, why, or when to use WordPress header tags, or want to learn more about H1 vs H2 tags, this article is for you!

What Are Header Tags, Exactly?

When we are creating written content, we naturally tend to separate it into sections using heading to make things easier to read and understand. While people often just denote headers by making the text larger or bolder, HTML header tags also provide a more defined, technical hierarchy. H1 tags are generally the most important or prominent header, H2 tags are second-most important, etc., all the way down to H6, which is the smallest possible header.

Let’s take a look at this blog post as an example. On the post, the H1 would be the title of our blog that appears at the top (“How to Use Header Tags (H1-H6) in Your WordPress Blog”). Meanwhile, there are multiple examples of an H2 tag on the page, including the one directly above (“What Are Header Tags, Exactly?”). When you scroll down this page, you’ll notice that other H2 tags have slightly smaller subheaders nested beneath them. Those are H3 tags!

To put it simply, WordPress header tags are a great way to create hierarchical sections within your content so that it’s easier for users and search engines alike to to absorb your content.

Why Are Header Tags Important?

As Google’s algorithms continue to get “smarter” about indexing content, some experts have suggested that header tags aren’t as significant to overall SEO site rankings as they used to be. However, they do make your content easier to read, and readable, accessible content does improve your SEO. Specifically, header tags benefit your blog in the following ways:

Header tags make your content easier for readers to navigate.

It’s very easy to get lost in a wall of text. Headers break up the content so your readers can access it more easily. In fact, only 16 percent of readers will actually read your piece word-for-word; everyone else will scan the article. Headers make the article easier to scan and get the gist of what you’re saying.

Header tags help the search engines evaluate the content on your page.

Search engines “scan,” as well. Headers create structured content, which helps search engines understand your content better. As we explain below, a well-structured page sometimes gets preferential treatment in search results.

Header tags provide opportunities for strategic keyword placement.

While the old practice of “keyword stuffing” no longer works, Google still relies on keywords to attribute relevance. Inserting strategic keywords in the headers helps add weight and authority to your content.

Tips For Using Header Tags

1. Use only one H1 tag per post.

There’s no rule that penalizes you for using more than one H1 tag, but as the primary heading, H1 identifies what your whole page is about — so best practices suggest there should only be one and it should appear at the top of your article. (WordPress automatically attributes H1 to the title of your blog post, so for most users, this will be a non-issue.)

2. Use header tags to provide natural structure.

H1, vs H2? Header tags are numbered according to importance (H1-H6). Skipping from H2 to H4 because you prefer the smaller size of the header will disrupt the organizational flow of your piece. Think of these tags almost as elements of an outline: H3 tags should ideally nest under H2 tags, H4 tags should be nested under H3 tags, etc.

Don’t get too bogged down with the technical aspect, though. Just use the headers as tools for naturally organizing your content. (For reference, the majority of blog posts only use one H1 and a set of H2 tags; longer, more informative pieces may use h3 and h4.)

3. Place keywords in header tags where appropriate.

Again, avoid “stuffing” the headers with keywords — but when discreetly and strategically placed where they make sense, keywords in the headers can improve your readability and SEO.

4. Optimize header tags for Google “featured snippets.”

Google sometimes favors a well-organized set of header tags by turning them into bullet points for the “featured snippet” that now comes up at the top of a Google search results page. You can optimize your tags for this outcome either by using them in a highly structured manner to simulate an outline or by phrasing your headers as a long-tail keyword, the way a user might phrase a question to Siri or Alexa on their smartphone. (Think almost in terms of an FAQ format.)

The More You Know…

Header tags can seem a little confusing at first, but WordPress makes it fairly easy to implement them, so there’s really no good reason not to use them to your best advantage.

At SiteCare, our dedicated team takes the mystery out of SEO and content generation. Get in touch with SiteCare to discuss our seo optimization services

The post How to Use Header Tags (H1-H6) in Your WordPress Blog appeared first on WordPress Support & Optimization Specialists.

It’s no surprise, really. When adding images to their website, the average user doesn’t think much about the alt tags associated with their images — they typically just drop the image files in and move in. After all, a picture “speaks a thousand words,” right? Isn’t describing the image in words just redundant? A waste of time?

Not according to Google.

First and foremost, using alt tags is an issue of web accessibility. People with visual impairments use screen readers to navigate and perceive the internet, and alt tags are a vital component of that experience. The consistent use of alt tags ensures that as many people as possible can reach your website and content. And that’s where Google comes in.

As a search engine, Google’s ultimate goal is to bring users the most relevant, useful, and high-quality results. If your site doesn’t have alt tags, then it’s technically not “useful” for everyone since people using screen readers literally cannot use your site. That’s why Google rewards sites that correctly use alt tags. For example, if Google is deciding how to rank your page versus a similar page from a competing site that is vying for the same desired keywords, the existence of alt tags (or lack thereof) can potentially make or break your ranking.

In short, if you don’t think alt tags are worth the trouble — think again. In this piece, I’ll explain what image alt tags are and how they work, as well as offer up some tips for writing alt descriptions that are relevant, useful, and high-quality.

What Are Alt Tags?

What is an alt tag? Let’s walk through this by dissecting the HTML anatomy of an image, which in its simplest form, should consist of three main parts:

The first attribute (src, which is short for “source”) tells the server where to find the image. This is where you input the image URL. Without the image source, no image will appear.

The second attribute you see is the actual alt tag, which is the text that should describe what is happening in the image. This text is what users of screen reading technology and search engine crawlers rely on to perceive content on the internet.

The third attribute is the title tag, which is the text that appear when a user places their cursor over an image.

What’s the difference between the alt tag and the title tag?
As far as SEO goes, the title tag is not as critical as the alt tag. The title tag is mainly for the benefit of the actual page user because it provides a space to share extra information about an image.

Tips For Effectively Using Alt Tags

Now that you understand what an alt tag is and how it works from an HTML perspective, let’s discuss how to use alt tags effectively. Alt tags can say whatever you want them to say, but there are some best practices for using them that you should know about:

1. Avoid generic descriptions

An image of a school bus with a simple alt tag of “school bus” might serve the purposes of the crawler, but it will simply bore a visually impaired person accessing your site. Try something more descriptive like “Children boarding a yellow school bus in the early morning.”

2. Use the alt tag to convey intention.

Don’t just describe the image; describe why you’ve put the image on the page or what you want the user to feel or do about it.

An alt tag of “black puppy in a cage” is far less impactful than alt tag of “This black Labrador retriever puppy named Mimi sits patiently in her kennel at the shelter, waiting to be adopted by her forever home.” With an alt tag like that, not only have you given a detailed description, but you’ve also included a subtle call-to-action (adopt this puppy).

3. Add image tags immediately after uploading an image to WordPress

WordPress makes adding alt tags, title tags, and captions easy. Simply input all of the image’s specific tag information immediately after uploading the file to your WordPress Media Library.

Then, whenever you add that image to a Post or Page, all of the image tags will automatically be added, too. Easy peasy!

4. Work page keywords into alt tags for maximum SEO impact.

Alt tags are a great opportunity to work in search keywords you’re targeting. This practice reinforces to the search engines that the images you’ve provided are relevant to the content and makes your content more authoritative overall.

While we don’t condone mindless keyword stuffing (which can actually harm your SEO efforts in the long run), adding in a few strategic keywords to your alt tags can beef up your screen reading descriptions with extra information while also helping you compete for your desired keywords.

Have you been neglecting your image alt text?

At SiteCare, our dedicated team takes the mystery out of SEO and content generation. Get in touch with SiteCare to discuss our seo optimization services

The post Are You Neglecting Your Image Alt Tag Descriptions? appeared first on WordPress Support & Optimization Specialists.